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Paul Smith

Please tell us briefly about your career to date and what you are most proud of achieving. 

"1980s Department store & operations manager.

1980s New store development & strategic manager

1994 Carnell Marketing & Development Director (PROUDEST BIZ MOMENT) (Improved divisional sales from 9M to 200M)

1996 Dixon PLC Marketing & Development Director £1.4B pa,

Businesses I’ve opened, owned, closed or sold.

1st The Scooter People 23 stores in 30 months : £0 to 22M in c30 months. (Closed)

2nd Oakley Franchise c1.5M (Franchise ended) Most profitable O franchise in the world.

3rd Levi Franchise York c2.5M (SOLD) (2nd best franchise revenue in the UK)

4th Sunglass World (traded in 56 countries, c3.5M) (Closed)

5th Outlet-101 Fashion Company (traded in 56 countries, c2M) (SOLD)

6th and current MultiWebMarketing, Voted 21 times the UK’s Best Digital Marketing Agency. We retain over 120 clients covering 32 different sectors. Largest client is JCB, smallest, a professional start up business.


HM Government Approved Digital Strategist/Consultant (one of 57)

HM Government Digital Spokesperson (South Yorkshire)

Growth Accelerator Expert (Marketing) (Expert determined that +25M business’ were sent to me for advise)."


What do you see as the biggest challenge facing Doncaster businesses today?

"Doncaster, like most towns competes with larger or more fashionable cities/towns, such as Leeds, Sheffield and York.

  • Making Doncaster more attractive to business’, shoppers, students and obviously families remains a key challenge.
  • Not losing on business location or expansion to similar towns, Barnsley, Rotherham, Wakefield.
  • Not being the choice of location for further education.
  • Not being considered to be, from people outside the area, a desirable place to live or have come from."


What is the best thing about Doncaster and what do you think are the borough’s biggest opportunities?

"Comparatively, the cost of locating your business is far more economical than a larger city with exceptional road, train, and air infrastructure.

  • East coast mainline, and somehow linked to HS2 second/third phase?
  • M18, M1, M62 & the A1 are all within a few miles of Doncaster making it a top geographical location for warehousing, shipping and Ecommerce and transport related industries.
  • Doncaster Airport is growing fast and again offers another significant string to why locate larger SMEs or national business to Doncaster.
  •  Our housing stock is very competitively priced, with extreme properties at both ends making it attractive to workers and MD’s/CEOs alike.
  • Educationally, even without the new added DUTC, we can comprehensively compete up to A Level education.

A modern university, perhaps an extension of DUTC, that excels in engineering and digital careers. Will hold our best talent in Doncaster, as well as attracting new talent; fuelling all areas of the local economy."


What would you like Doncaster Chamber’s priorities to be for the next 12 months?

"Brand Doncaster needs reconsidering. We will never be York, but could be a smaller version of Leeds or Sheffield. I’m not certain if or how Doncaster is marketed or promoted outside the area, but this should be an area of significant interest to the Chamber.

Achieving city status will help with university planning as well as the overall Kudos of being from, or going to Doncaster for either your education, retail therapy (Market) or your place of work, or residence."


What would you like the Chamber to be famous for in three years’ time?

  • "Helping to achieve city status
  • Helping to form the foundations of a new university."
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