Masterclass: Social Media & Marketing

Description

SOCIAL MEDIA MASTERCLASS

Morning Format
8.30am - 9:00am - Arrival, Networking
9:00am - 10:30am - Social Media Workshop
10.30am - 11:00am - Tea/Coffee & Breakfast Break
11:00am - 12:00pm - Social Media Workshop
12.00pm - 12.30 pm - Buffet Lunch 

Join social media marketing specialist Rik Courtney of Be More Social as he takes delegates on a journey through the daunting world of social media. Running a growing agency that boasts a national client base, Rik travels up and down the country delivering energetic, no holds barred workshops on social media.

This event is for anyone, member or non-member, who wants to maximise the use of social media platforms for their business needs.

During this fast paced workshop, delegates will come to understand the benefits of the right way to use the platforms Facebook, Twitter, Instagram and LinkedIn, as well as gaining plenty of hints, tips and ideas that can be implemented straight into their business.

FACEBOOK: An informative introduction to the technical aspects that get overlooked and can't be. With real life case study to show a working campaign.

TWITTER: Discussing the lesser known aspects that enable users to take advantage of social listening. Giving real life case study examples.

LINKEDIN: An introduction to LinkedIn. How to present yourself, network in groups, grow your connections and influence.

INSTAGRAM: How to use this social network to ensure you are engaging with a relevant audience in the latest and most effective way.



MARKETING MASTERCLASS
Paul Smith is the founder of Multi Web Marketing is one of only 57 UK-based HM Government Approved Marketing Consultants.  Multi Web Marketing are one of UK's award winning marketing agencies with three of the five awards won having been for 'Best Digital Marketing Agency' in the UK. With a skilled, enthusiastic team of marketing professionals, all our services are 100% focused on generating profitable client results to fuel business growth.


Afternoon Format
12:30pm - Arrival, Tea/Coffee & Buffet Lunch
1:00pm -  Marketing Workshop
2:30pm -  Break
2:45pm - Marketing Workshop
4:00pm - Close


Market Research 
- Identify Market Opportunity and align, or otherwise, with Goals
- Identify Competitors & Openings
- Create USPs & or Offers

Communication ?Which Mediums' Plan 
- B2C Plan or B2B Plan?
- Short Plan  (S)
- Med Plan   (M)
- Long Plan  (L)

Content Marketing 
- Pro-Blogs  (SML) 
- Video Comms (SML)
- Graphic Posts Vs Content Only (SML)
- Social Comms (SML)
- Pro-LinkedIn (ML)
- Website News Feeds (SML)

Pro-Email Marketing 
GDPR Friendly  (SML)
Data Acquisition
CRM (Communications Management)

Google Ads
- Instant Page 1?s (Short Term/Medium)
- Research & Targeting
- Tracking & Reporting

Social Advertising
Which Channels are best?
Facebook Vs Google Ads etc
Pro-LinkedIn
LinkedIn Business Advertising

Websites:- (SML)
Selling Zone
Heat-Mapping 
User-Flow, 
Interactivity  
Enquiries 

SEO:- (ML)
On-Page
Off-Page
Link Building
Social Interface
SERPs Tracker


Review & Reporting
Reporting Frequency
Information Overload
Goals & Conversions
ROI